Etnies is a footwear and clothing brand that specializes in skateboarding shoes. It was founded in 1986 by Pierre André Senizergues, a French professional skateboarder, in Lake Forest, California. The company was initially called Etnics, but it later changed its name to Etnies.
Etnies was one of the first skateboard shoe companies to be owned and operated by a professional skateboarder. The brand quickly gained popularity in the skateboarding community for its innovative designs and durable construction.
In the early 1990s, Etnies expanded its product line to include clothing and accessories. The brand continued to grow throughout the decade and became a major player in the skateboarding industry.
In 1998, Etnies became part of Sole Technology, Inc., a company that also owns the footwear brands Emerica and éS. Under Sole Technology's ownership, Etnies continued to innovate and expand its product line, introducing new technologies and collaborations with professional skateboarders and artists.
Today, Etnies is a globally recognized brand that is sold in over 80 countries. The company is committed to sustainability and has launched several initiatives to reduce its environmental impact, such as using recycled materials in its products and implementing eco-friendly manufacturing processes.
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